Audit & Setup | Strategy & Planning | Automation & Campaigns | Training & Reporting
Services
From strategy to optimisation, I help teams plan, build, and improve CRM, email marketing, and lifecycle automation systems.
Ensure strong inbox placement through compliant sentding.
IP Warming & Deliverability Support
Execution & Automation
Create and implement high-quality campaigns and automations end-to-end, with quick turnaround.
Optimization & Reporting
Review performance, run A/B tests, and improve metrics based on data insights.
Review your current setup, integrations and support initial setup.
Audit & Setup
Database & List Management
Organize and segment data, while maintaining list hygiene.
Strategy & Planning
Focus on creating a seamless customer experience aligned with business goals.
Key Projects & Previous Experience
Creating tailored campaigns that connect and convert.
LingoAce
TheRedPen
Tested subject lines, content, and send-time strategies across key campaigns
Built and refined audience segments based on behavior and engagement
Used performance insights to continuously iterate and improve campaigns
Sent intent-based emails
Set-up Mailchimp as the primary email platform, creating the foundation for scalable, data-driven, and targeted communications.
Mapping user lifecycles and trigger logic
Defining data requirements (custom attributes, events, segmentation)
Building multilingual journeys (English & Chinese)
Using Liquid personalization and conditional logic for dynamic content
Resulted in a scalable automation framework that allows LingoAce to run personalized, behaviour-driven communication across the lifecycle.
Optimised emails through A/B testing, advanced segmentation, and reporting - using data driven insights to drive improvement.
CRM Set-Up
Mailchimp
Developed audience lists, templates, and automated campaigns to streamline communications.
Designed basic segmentation and tagging strategies to ensure targeted messaging.
Established reporting processes to track campaign performance and guide improvements.
GetSetUp
Impact
Resulted in significantly higher open and click-through rates for weekly emails, driving increased learner bookings
Established email engagement tracking, contributing to higher customer satisfaction, retention, and event bookings.
Impact
Wordpress
Impact
Braze
Automation
Lifecycle Marketing
HubSpot
Mailchimp
CRM Optimization
Led the design of 12+ automated lifecycle journeys in Braze Canvas, covering key stages such as lead, trial, enrollment, renewal, and churn.
She brought a strategic mindset, offering valuable insights and fresh ideas that strengthened our overall approach. Her reliability, professionalism and ability to balance detail-oriented execution with big-picture thinking made her an outstanding contributor.
- Ye Jingxin
★★★★★
With Nayomi on the team, I always felt completely at ease: she honors every commitment, delivers work to a high standard and in full, and never misses a deadline. She is a dependable and indispensable member of any team.
Marketing Manager, LingoAce
★★★★★
- Mollie Carter
Former VP of Marketing, GetSetUp