Audit & Setup | Strategy & Planning | Automation & Campaigns | Training & Reporting
CRM, Email & Lifecycle Marketing Consultant
From strategy to execution and beyond, I help brands establish and develop their CRM, email marketing, and lifecycle programs. I work closely with you to understand your business, give clear and honest advice, and build the right approach for your specific needs.
Having worked with global and growing brands, I help ensure your customer data stay healthy and is set-up for the long-term by building CRM systems that support sustainable, long-term growth.
Strategy
Crafting journeys built around your business and data.
Clear goals, strong quality checks and a quick turnaround.
Support long-term growth through insights.
Optimization
Execution
Your Long-Term CRM Partner
I help brands worldwide improve CRM and lifecycle strategies, I craft campaigns that engage, convert, and retain customers. And give clear guidance and execution support for CRM tools & tech.
Long-Term Partner
Build systems and leverage data for long-term, sustainable growth.
Embedded in Your Team
Your business is unique, I adapt my approach based on your working style.
Foundations First
Data-Driven Insights
Hands-on Execution
Start with foundations first: data quality, deliverability, structure, and QA.
Implement campaigns & systems that drive measurable growth.
Continuously optimize based on evidence and customer behaviour.
Global & High-Growth Experience
Worked with global brands and fast-growing start-ups.
Working Together
Managing your CRM doesn’t have to be complicated. I focus on making it simple, practical, and actionable so you can spend less time on tools and more time on your business.
Flexible, modular approach
Pick and choose services that will drive the most impact.
Work closely with your team to define priorities, align on goals.
Collaborate and plan
Campaign Exeuction
Quick turnaround times, with strong QA and checks.
Data-Backed Strategy
Test, learn, refine and optimize.
She brought a strategic mindset, offering valuable insights and fresh ideas that strengthened our overall approach. Her reliability, professionalism and ability to balance detail-oriented execution with big-picture thinking made her an outstanding contributor.
- Ye Jingxin
★★★★★
With Nayomi on the team, I always felt completely at ease: she honors every commitment, delivers work to a high standard and in full, and never misses a deadline. She is a dependable and indispensable member of any team.
Marketing Manager, LingoAce
★★★★★
- Mollie Carter
Former VP of Marketing, GetSetUp
Services
From strategy to optimisation, I help teams plan, build, and improve CRM, email marketing, and lifecycle automation systems.
Ensure strong inbox placement through compliant sentding.
IP Warming & Deliverability Support
Execution & Automation
Create and implement high-quality campaigns and automations end-to-end, with quick turnaround.
Optimization & Reporting
Review performance, run A/B tests, and improve metrics based on data insights.
Review your current setup, integrations and support initial setup.
Audit & Setup
Database & List Management
Organize and segment data, while maintaining list hygiene.
Strategy & Planning
Focus on creating a seamless customer experience aligned with business goals.
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